For any online business, whether it is a small business start-up or a major corporation, generating traffic is really essential. Without traffic, nothing will happen to your online venture. Basically, website traffic is one of the most vital elements needed in the success of your website or online business. Internet marketing is extremely necessary for online businesses to reach their biggest audience. Unfortunately, most Online Marketers are having problem in generating targeted traffic and figuring out how to get a constant flood of targeted traffic.
There are many ways to effectively obtain targeted traffic that will generate high quality leads and will promote visitor engagement, some of these ways are: supplementing original contents, getting more back links, improving your search engine ranking, advertising your presence, link exchanges, blog commenting, forum posting and many more. In this article, we will be focusing on the use of social media channels as one of the best sources of targeted traffic.
So, what are these Social Media Channels?
They are also called Social Networking Sites and I assume most, if not all internet users know what these sites are. Facebook, Google +, Twitter, LinkedIn, Pinterest, YouTube Instagram, Slideshare and Stumbleupon are examples of prominent Social Media Sites of today. All around the world, people are spending few minutes to many hours on social networking sites. According to statistics, Americans spend over 2 billion hours on social media per month. Actually, Social Media Sites have been around since the mid-90's, but in recent years, social networking has exploded across the web and marketers now place very high value on social media marketing.
Social Media Marketing and its Business implications for Marketers in today’s competitive online arena.
Social media marketing simply refers to the process of gaining website traffic or attention through the use of social media sites. Usually, Social Media Marketing campaigns center on efforts to create content that attracts attention and encourages readers to share it with their social networks (Friends, Followers, Circles). Different companies/ businesses adopt different online marketing strategies but most of businesses today are using Social Media Channels already for marketing purposes because it is effective and inexpensive. Social Media Marketing is crucial to an Online Business for the reason that if your business is not connected to social media sites right now, you are definitely behind your competitors in reaching your customers/audience.
Through social media channels, it is now made easier for business owners to connect to people in their specific niche. Most social media sites already have user-created groups that help people with similar interest find each other.
The use of mobile phones also has become so beneficial for Social Media Marketing. Mobile phones allow consumers to connect to their social media accounts anytime they want. This constant connection to social networking sites using mobile phones means that Business Owners/ Companies can constantly remind and update followers/ fans about their new contents, products, uses, importance, etc.
Unfortunately, too many people misuse social media and instead of gaining benefits from social Media, they gained nothing but disappointments. So it is imperative that we know how to properly use Social media channels so we can enjoy the benefits it can offer to our business.
Generating Passive Income Using Social Media Channels?
There are many ways and vehicles used to generate Passive Income Online. First you need to choose the right system or vehicle to be used in building passive income online. Examples of online vehicles are: Blogging, Affiliate Marketing and Advertising (Google Adsense). After choosing the vehicle that you will be using to build passive income online, you will then be incorporating or applying online marketing strategies. As discussed earlier, Social Media Marketing is one of the best online marketing strategies that can be used by online marketers.
To generate passive income online, you will need targeted traffic, loyal fans, leads, more engagement, good sales and advertisements that will make your business go viral online. All of these can be acquired through social media channels. Social Media Marketing is really very powerful and it has never been available with traditional marketing that’s why it is a wise decision to make Social Media one of the priorities of your Online Business.
Social Media Channels will help your business in gaining exposure, increasing traffic, establishing a stronger brand, boosting sales, sharing expertise and knowledge, tapping into the wisdom of customers, interacting and acquiring valuable feedback from customers, and lastly in getting free Advertising through a Chain Reaction & User-Generated Content Sharing (contented and happy customers will talk about your company and will share it to their social networks which will become a beneficial electronic word of mouth that will create a chain reaction.)
You must utilize effectively social Media Platforms. Be keen enough to choose the right social media platform to be used in promoting your business. Social Media Marketing approach has changed already over time. Social Media gave Business Owners the ability to reach out and communicate customers/ audiences on a personal level regularly. These days, it is important that business owners/ entrepreneurs know that to have effective social media marketing, they must not just think Social media platforms as broadcasting channels because it will surely limit them from getting the best impact and benefits social media sites can contribute to their businesses. The right mindset is viewing social media as a great tool or means to build a strong relationship with your audience / consumers and to change the likers, followers and fans into active representatives of your business. Social media allows anyone and everyone to express and share their opinion or any idea pertaining to any business/ product/ service. Each participating customer becomes part of the marketing department, as other customers read their comments or reviews. The engagement process is then fundamental to successful social media marketing.
Social Media, once used appropriately, will give you increase in exposure/ traffic, more loyal fans, more generated leads, improved search ranking, remarkable growth of business partnerships, reduced marketing expenses and Improved sales.
But bear in mind that Social media is not an end unto itself in building Passive Income Online. To attain ultimate success, Social Media Marketing needs to be integrated to your other marketing strategies. For example, in doing Email marketing, it is best to place Social Media Links or Buttons on your email signature on each email you send so people can easily share your content to all their social networks).
Most importantly, you should also have sufficient Market knowledge, proper mindset and prosperous habits to be successful in generating Passive Income Online. Make your Social Media Marketing an Interactive type of marketing; provide value to your Fans/ Followers in some way or another.
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